Groundswell Cloud Solutions Landing Pages
As a forward-thinking marketer, I embarked on various landing pages with Groundswell Cloud Solutions. Armed with creativity and meticulous planning, I developed a deep understanding of the psychology behind effective landing page design.
As my knowledge and expertise grew, I discovered the power of strategically placed call-to-actions that enticed visitors to take that crucial next step – whether it be signing up for a newsletter, or downloading a valuable resource.
The Tech Playbook Landing page
The Tech playbook was a white paper that was months in the making. Our copywriter worked with many stakeholders and our graphic designer created the images on the landing page and white paper itself.
The strategy behind this playbook which I managed was to create a high-quality output that would differentiate Salesforce against other software for companies in the technology industry. We highlighted real use cases and it had a two target audiences. one for potential prospects and two for Salesforce employees. I shared this content out with my alliances contacts at Salesforce to make Groundswell / GyanSys stand out amongst the other partners in the Salesforce ecosystem.
Dreamforce 2022 Landing Page
Dreamforce is one of the largest global tech events in the world and we needed to make a splash in a sea of partners. I was in charge of our whole go-to-market plan for our Dreamforce event in 2022 with Groundswell. Since Salesforce prides itself on its partners making up their “ohana” and this being the first in-person event since covid we wanted to bring a vacation / beach theme and good vibes.
Our venue was at Leo’s Oyster bar which I sourced. This landing page was live before we hired a copywriter or graphic designer and were using kimp.io for all designs. The black bar at the bottom asking to book a tailored demo is a sticky footer that follows a vistor as they move down the page.
We got 300 conversions from 1200 vistors at a 23.1% conversion rate. The venue which we had for 2 nights was at capacity both nights. The event had a 40% ROI. We spent around 140K and got 3M in sales with 11M in the pipeline for the next year.
Unique Offerings Landing Pages
As a marketing team we created several landing pages marketing Groundswells offerings. Sales Cloud, Service Cloud, and Consumer Goods Cloud quick starts to name a few. This Sales Cloud Quick Start Package got a 10% conversion rate.
GS DevOps Mate
The Groundswell team created a truly amazing agnostic toolkit that they gave away for free and open-source to the Salesforce Ohana. Working with the CTO I promoted a livestorm webinar* to promote this achievement. This landing page accompanied the webinar giving more context to the toolkit, specifically on how to configure it for BitBucke pipelines. The long form content lent itself to a landing page format versus a blog post and garnered a 86.8% conversion rate.
*I also worked with the Salesforce team to put on a webinar highlighting our work with Slack
Throughout my experience, I have become acutely aware that a captivating landing page is much more than just an aesthetically pleasing layout. It is a carefully crafted persuasive harmony of copywriting, visually striking elements, and a seamless user experience. I’ve learned that the magic lies in meeting the unique needs and desires of each target audience.