Open to work
Communications Specialist
Kathryn L. Hall
Marketer - Writer - Creative
linkedin.com/in/kathryn-i-hall
Vancouver, BC
Summary
I am an experienced and detail-oriented communications specialist with a BFA in Creative Writing. Over the years, I have honed my skills in social media marketing, event planning, editing, and visual design, always striving to balance creativity and drive revenue. My passion lies in understanding how a brand is presented and how that story is told, especially how people interact with marketing on an immersive and fanatic level.
I have collaborated with diverse teams, including developers, people and culture teams, and small business owners, to bring concepts to life, ensuring seamless brand strategy.
Work Experience
Marketing Specialist
2019 - 2023
Groundswell Cloud Solutions
At Groundswell Cloud Solutions, I led design efforts on a range of high-profile projects, focusing on physical branded swag, events, and online webinars. I collaborated closely with developers and stakeholders to ensure that the marketing investment generated brand awareness, revenue, and business objectives.
— Conducted user research and statistics based on past clients and key Salesforce stakeholders to drive revenue through the Alliances position I held.
— Created social media contant calender
— Developed and maintained branded templates for consistent branding of word documents, excel sheets, and slide presentations
— Worked cross-functionally with consultants and developers to craft blog content to show our expertise
— Led the redesign of the company website with vendor Twiriling Umbrellas
— Managed a small team of 5, including designers and copywriters and provided feedback
— Regularly presented marketing concepts and iterations to the leadership team
— Stayed updated on industry trends and incorporated SEO to our new website
Short films
2019 - 2024
Social Media and Art DIrection
I have worked on two short films, one as a marketer on The Mirror and one as set decorator on Don't Tell Your Mom. My role on each short film involved collaborating with clients to understand their needs, creating style guides, and implementing them into the final product.
— Led the design process from concept to completion for Don't Tell Your Mom
— Implemented the colours that the creator was striving for in the finished short film for The Mirror in all social media posts
— Conducted a style board for Don't Tell Your Mom and confirmed with the director on his vision for the film before set design took place
— Stayed within the parameters of Crazy8s rules for social media content for The Mirror
Web series
2012 - 2018
Social Media Specialist
At KalamaTea Productions, I led their social media presence and delivered an immersive transmedia experience for their web series. I focused on authenticity to their characters and brand across multiple channels.
— Created various platforms for characters to express their personailites and interior worlds
— Supported a successful Indiegogo campaign for The Autobiography of Jane Eyre
— Engaged with an avid fanbase for All's Fair Play
— Wrote two episodes for The Autobiography of Jane Eyre
Skills & Tools
Research
Project Coordination
Event Planning
Creative Direction
Social Media Strategy
Visual Identity & Branding
Search Engine Marketing
Wordpress
Figma
Photoshop
Illustrator
Buffer
Asana
Final Cut Pro
Slack
Languages
English
Spanish
French
Education & Certificates
University of Victoria (UVic)
Bachelor of Fine Arts in Creative Writing — 2017
BrainStation Search Engine Marketing Certificate
June2022
Links
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