The marketing strategy behind The Mirror film was in part dictated by Crazy8s film society. We needed to hashtag and @ reply crazy8s social channels in every tweet, Instagram post, Instagram story and Facebook post. I strived to use the colours that the creators were striving for in the finished product and followed their Pinterest board and vision closely. In terms of tone of voice, I wanted the content to be a relatable cadence that young teenagers would use, as the film hinged on prom night, so I used emoji's throughout social posts.