Dreamforce 2022
Marketing Specialist
About The Project
Dreamforce is one of the largest global tech events in the world and we needed to make a splash in a sea of partners. Our venue was at Leo's Oyster bar with 1,200 attendees for both nights. I had months of lead-up for email coms, social media posts, and other communications across various channels.
Achievements
The event had a 40% ROI. We spent around 140K and got 3M in sales with 11M in the pipeline for the next year.
68% open rate for B2B email marketing of event
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