The pandemic meant delayed shipping times and with two seperate persona types (Our key contacts at Salesforce who we co-sold with and our clients) it meant a longer lead time so they would get these gifts before the end of the year. For important clients I pitched branded drones and Bose Speakers and branded masks for the other persona type we gave digital gift cards to places that were local to them. Because everyone was working from home and our brand loved supporting local this strategy was a natural fit.